Mobile marketing is a type of digital marketing that is designed to reach consumers on their mobile devices, such as smartphones and tablets. The benefit of mobile marketing is that it allows businesses to reach consumers at any time and in any location. By using mobile marketing, businesses can connect with consumers in real-time, providing them with relevant and timely information and offers.

Here are a few specific benefits of mobile marketing:

1. Increased reach: Mobile marketing allows businesses to reach a wider audience, as almost everyone carries a mobile device with them at all times.
2. Increased engagement: Mobile devices are personal and always with the users, thus, mobile marketing campaigns tend to have higher open and click-through rates than other forms of digital marketing.
3. Cost-effective: Mobile marketing can be a cost-effective way to reach consumers, as it often requires a lower investment than traditional forms of advertising.
4. Personalization: Mobile marketing allows for the use of personalization, such as location-based targeting and push notifications, which can increase engagement and conversions.

Location-based targeting is a specific type of mobile marketing that uses GPS technology to deliver targeted advertisements and offers to consumers based on their location. The benefit of location-based targeting is that it allows businesses to deliver highly relevant and timely offers to consumers, increasing the chances of them taking action.

For example, a business can use location-based targeting to send a push notification to consumers who are in close proximity to their store, offering them a special promotion or discount. This can be especially effective for businesses that rely on foot traffic, such as retailers, restaurants, and cafes. Location-based targeting can also be used to send targeted ads to consumers who are in a specific area, increasing the chances of them seeing the ad and taking action.

Overall, mobile marketing and location-based targeting are powerful tools that can help businesses to connect with consumers in real-time and increase engagement, conversions and sales. By using these tools, businesses can deliver relevant and timely information and offers to consumers, leading to an increase in customer loyalty and repeat business